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Home Investment Products Assets

What are the three most popular assets a retail investor can invest in?

Will Thompson by Will Thompson
February 8, 2023
in Assets, News
Reading Time: 3 mins read
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As a retail investor, you have a variety of assets that you can invest in. In this post, we will look at some of the most popular assets that investors hold along with some of the pros and cons of investing in each of them.

Stocks: You can buy individual stocks or participate in a publicly traded company by purchasing shares.

Pros to stocks: High return potential: Over the long term, stocks have the potential to produce high returns. Stocks can be used to diversify a portfolio, lowering risk by distributing investments across several businesses and sectors. Stocks are a highly liquid investment because they are simple to buy and sell.

Cons to stocks: Stock prices are prone to abrupt and large swings due to market volatility. Investing in individual stocks exposes investors to the financial performance and management decisions of a particular firm, which carries a company-specific risk. Inefficient markets: Determining whether the price of a stock is reasonable can be challenging. Stock analysts and brokers may have a preference for one stock over another, and their recommendations may not always be in the best interests of the customer.

Bonds: A bond is a debt instrument issued by corporations or government entities to raise capital. Rather than when you hold a stock, with a bond, the company has to pay you back (or risk going bankrupt), but let’s consider some of the pros and cons of such an investment opportunity.

Pros for bonds: Low risk, bonds are generally considered a low-risk investment, as they are issued by corporations or government entities and offer a fixed return. Diversification – Bonds can be used to diversify a portfolio, reducing risk by spreading investments across different types of debt instruments. If you already hold stocks, why not consider purchasing a bond too? This can add some more sophistication to your investment portfolio too. Finally, they are more predictable!

Cons for bonds: first and foremost and probably one of the most important things to consider, the returns are lower. Bonds generally offer lower returns than stocks, making it harder to grow wealth over the long term. Credit risk means that if the issuer of the bond hits some financial difficulty you could lose whatever money you have put in. Interest rate risk, changes in interest rates can impact the value of bonds, particularly if rates rise.

Exchange-traded funds, well, it is the name of our website. The pros are easy for this one! Let’s start with the basics, they are an investment instrument that provides low costs, diversity, and liquidity and have grown in favour among ordinary investors. ETFs are a desirable option for consumers who are concerned about their spending because they are often less expensive than mutual funds and have reduced management fees and trading costs. Additionally, ETFs provide the same benefits of diversification as mutual funds by enabling investors to spread their investments across a variety of businesses and industries, lowering their chance of suffering losses from specific businesses. ETFs have certain disadvantages despite their many benefits. One drawback of ETFs is a market risk because their prices can be impacted by abrupt and major fluctuations in the stock market. ETFs are also exposed to market volatility. Investors that keep the ETF for a long time may suffer losses as a result of this. Additionally, because the portfolio is controlled by the fund management, investors have little control over the investments in an ETF. Due to this lack of control, the portfolio may not reflect the investor’s exact investing objectives or risk tolerance.

In addition to stocks, bonds and ETFs, retail investors have various other options for diversifying their portfolios. Real estate investments provide a unique opportunity for long-term growth and potential rental income. Commodities, such as gold and silver, offer a hedge against inflation and currency fluctuations. Cryptocurrencies are a relatively new investment option, providing an opportunity for significant gains, but also presenting higher risks due to their highly volatile nature. Lastly, savings accounts and certificates of deposit (CDs) provide a low-risk option for retail investors looking for steady returns with low-interest rates. Ultimately, the choice of investment depends on the individual investor’s financial goals, risk tolerance, and investment strategy. It is advisable to seek professional advice before making any investment decisions.

Our previous post provides essential guidance on how to analyse a company for investors of all levels. Don’t miss out – simply follow the link to access it now.

What is an ETF?
Will Thompson

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Will Thompson

Will Thompson

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